The Wadda Story

As a single father of two boys, Jordan Kerner only wanted what was best for his kids. But when his children refused to drink anything but fruit juice, Jordan grew concerned that his kids were consuming too much sugar. Following the advice of his pediatrician, he began diluting his kid's juice with water, to cut down on the sugar content. However, the time consuming task of mixing juice with water in their `sippy cups` often resulted in less than desirable results - countless spills, poor taste, etc.

After scouring the supermarket aisles and only finding juice boxes and pouches that were prone to squirts and spills, not re-sealable and contained too much sugar, Jordan set out to create a healthy, low calorie beverage for children. Armed with a drawing of a spill-proof bottle concept scrawled on the back of a napkin, Jordan developed WaddaJuice. His vision was simple - create a better juice - the formula recommended by pediatricians - and make it spill proof. That's it. Wadda concept!

Today, the Company has a full line of healthy, juices branded under the WaddaJuice and WaddaBlast labels. There are no added sweeteners, sugars, preservatives or additives - absolutely nothing artificial. It has half the sugar, calories and carbohydrates of 100% juice. And, of course, it’s spill-proof.